Research Portfolio

Primary Research

TV adverts - Research

I used my own-made questionnaire to analyse the TV advert we made. The responses we got were mainly positive, but there was of course room for improvement. This form of research gave me a good indication as to where to improve next time.

ESting questionnaire

To assess my animation, I asked a few of my friends and family members of different age groups to take a look and answer a few questions. Aside from the general questions, I asked them more about my animation - the questions can be seen below.

Create your own user feedback survey 

In my animation evaluation. I went through the responses I got from my questionnaire in which I asked the audience to analyse their thoughts of the finished product. This was helpful to improve for the future, by getting an overview of what the intended target audience thought of my project.

3MW documentary - Risk Assessment

For my production research, I needed to produce a risk assessment. This was particularly important, considering I was under 18 at the time of filming. I feel like I showed a good understanding of what and what not to do during the production process, and I avoided all these potential risks.

3MW documentary - Production Schedule

Another example of my production research was my use of a production schedule. I like creating production schedules as it gives me a clear guideline as to what I'm shooting and when I'm shooting it. It helps with planning, but it also makes me more dedicated to manage time effectively.

Secondary Research

My TV advert pitch

I was asked to re-brand a Unilever product to a new audience, and create a TV advert in order to reach the new audience. To pitch my idea, I created a short presentation to present to my class and speak over the top of it. For this, I used a lot of secondary research in the form of existing adverts and research of the target audience.

Existing TV advert analysis

I then decided to take a deeper approach to this method. I analysed in detail an existing TV advert. This was a good form of secondary research as it was relevant to my brief, giving me a clear indication to what was expected of me.

Responding to E4 and the brief

The biggest factor which ensured I did well in this task was analysing the brief. Not only the brief, but also E4 as a company. I did just that in my responding to the brief blog post. I essentially went through and spoke about how I can perform each element of the brief, whilst touching on the demographic that E4 caters to.

Grassroots football

Last but not least, the other form of secondary research I did was looking at articles online. This was done in order to obtain a deeper understanding of my chosen documentary subject, which was grassroots football. I made sure to rely on facts and any statistics always came in handy. 

This was a good method of research because all the information was in the public domain and easily accessible for me. You can find this blog post here.